The coronavirus pandemic has displaced a lot of workers around the world. That may be a disheartening situation to face, but it may also be a sign that you need to start something yourself. The sudden lifestyle change – being cooped at home all the time – has opened up several opportunities and demands for the business-minded individual.
If you know that you have something to sell up your sleeves, here’s a quick guide for the aspiring business owner in quarantine.
Think Of What You Can Do
Any new venture starts with an idea. Ask yourself this question: “What product or service am I looking for? What do I need that is lacking out there?”
What you need may also be something that other people are looking for. You can also interview your friends and ask if they are looking for those things too. This strategy is quick market research that you can do while you are in quarantine.
You may also look at what you can already do. Are you adept in cooking, crafting, or even in teaching? If so, then maybe you can sell goods that you bake or cook or perhaps sell your artworks or crafts. You may also offer webinars or create tutorials for a fee. And if you still do not know what to do, there are loads of ideas online to inspire you!
Start Setting Up Your Business
Once you have already decided on what you can offer to the market, you have to start setting up your business. These are the four things that you must tick in your checklist to kickstart your new venture.
1. Design Your Logo And Pick A Name
First of all, you have to decide how you want other people to know you. Your logo and business name must be memorable and witty to capture the attention of your target market. Gayle A. Sulik M.A., Ph.D., shares, “a brand must inspire people to spread the word about your “product.” One of the most powerful ways to do this is through an emotional connection that encourages consumers to identify with the brand message.”
Your logo and name is your branding, and how good they are will determine how well your business will fare in the beginning.
2. Create Your Website
Because we are stuck at home and should stay inside, the best way to showcase your business now is through your very own website. If you do not have a big budget to use, you do not need to hire a developer. You can effortlessly set up your website online by using website builders.
Wix, Squarespace, and WordPress are some of the best website builders that are easy to use and navigate even for beginners!
3. Choose A Payment Processor
To monetize your website, you need a trusty payment processor. Fortunately, there are also lots of useful options now. You just have to find the best one that suits you and your business well, which offers excellent security.
4. Make It Legal
Finally, you have to make your business legal to avoid unnecessary problems in the future. Laws about online companies will vary depending on where you live, so make sure to research them before you start to sell.
Go And Market Your Business
Once you know your brand and are sure that your business is entirely legal, you can start marketing your product or service.
Almost everybody is online nowadays, so finding where you can market your products is easy. Social media marketing is an excellent way to go for any startup. And there are a lot of sites to choose from – Facebook, Instagram, Pinterest, Twitter, and YouTube, among others. But what you should pick must depend on who your target market is because although almost everyone is online, they do use different social media platforms.
Research about who uses what to maximize your reach in any of the social media platforms. Regularly write engaging posts, pictures, or videos to entice your market. And if you have the budget, invest in marketing campaigns to promote your new business.
It may be scary and unnerving to start something new amid the pandemic. But grabbing the available opportunities can significantly benefit you too! So start finding your niche and start your business now!