Therapist Helps Entrepreneur See Her Business Mistakes

Do you have that one friend who seems to be breezing through life? You always try to do your best and follow the rules, but they always think they are above the law. Well, I do.

Let’s call my friend Jane. Jane technically had a rough childhood compared to most people I knew. She grew up around people who had never done real hard work in their lives. I was not prejudiced by saying that, but it also came from her that her parents and other family members Never even had blue-collar jobs. They always relied on government funds or making a quick buck by selling stuff they already had at home.


When I met Jane, though, I admired that she wanted to lead a different life from everyone in the ghetto. She never ran out of a part-time job, which supported her college education. She also talked about her dreams of becoming an entrepreneur and building her own empire. Of course, since it sounded like a lovely idea, I urged her to go for it.

How Jane Became An Entrepreneur

The beauty about having a business of your own was that Jane did not have to get a master’s or doctoral degree like I did, considering I wanted to be a therapist. After college, she went on to work some more and saved up money. Still, although her starting salary was quite lovely, she could not save as much as she wanted to because she also happened to be the breadwinner in her family. It meant that a significant portion of her earnings went to the ghetto.

But things began to look up for Jane when she met Luke. He was not the richest man in the world, but he was highly dedicated to his work. Because of that, it was easy for him to earn money. He even helped Jane move to the company that he was working at to improve her salary.


After a few years of dating, Jane surprised me with a wedding invitation. I did not know that her relationship was that serious, but I was happy to know that my best friend was finally settling down. I was no longer surprised when she told me that Luke wanted her to follow her dreams of becoming an entrepreneur instead of working a nine-to-five job that she did not love.

When Shady Things Started

Since I was busy with my therapy practice back then, I did not catch up with Jane regarding her business immediately. When I did, she would not tell me where it was and how it looked during construction. She only said that it was a coffee shop and that the concept would genuinely surprise me.

During the launch, Jane gave me an address. Upon Googling it, I saw that the address was close to the shadiest part of the town. It was even the location of an old garage. Though I found that odd, I did not think much of it and nearly went to the place.


Once I arrived, I was genuinely surprised when I did not even see any physical indication of a coffee shop. It looked like an old establishment with no signage or lights in front. But then, I spotted Luke from a distance, and he ushered me inside the place.

I was even more surprised to see a coffee shop inside that old establishment. It looked as fancy as you could imagine – with warm lights, wooden panels, and all. When I asked Jane why the shop looked like that on the outside, she said, “Well, I did not bother to get business and tax permits, you see. That’s a waste of time and money. I should not be required to give contributions to the government.”

Jane’s ghetto explanation rendered me speechless. It was bold of her to build a coffee shop near the streets without any license to operate. However, she must also be afraid of getting caught because she decided not to break the front wall that could disguise the shop.


When Tears Fall

Jane called me a month later. She was crying over the phone because some local government officials asked her to shut down her business and pay thousands of dollars for fines. She felt that they were unfair and began cursing the system, so I had to calm her down and explain the situation.

“I hate to tell you this, but there are laws in place that we all need to abide by as adults. You are no longer in the ghetto; the shady rules don’t apply to the rest of the world. You need to see that the only way for your business to succeed is by not walking all over others. In this case, you walked over the government, and so you had to deal with its consequences.”

I had to counsel my friend for a few more weeks to help change the way she thought of businesses. It was more difficult than counseling strangers, considering I knew Jane by heart. Despite that, I was glad to learn that she started applying for the legal documents required to reopen her coffee shop.

Knowing More About Executive Counseling




Work plays a huge part in our daily lives. This relatively fresh type of counseling known as executive counseling can help increase positivity into a workplace environment becoming increasingly chaotic and frustrating. Stress is a natural reaction that happens when a person’s brain identifies danger. This reaction could have been beneficial during medieval times, but now it has changed into something entirely new. Learning how to manage workplace stress nowadays can be daunting, particularly if you are trying to manage it independently.

Industry executives are among the people who are dealing with a lot of daily stress and pressure – stress and pressure in striving to ensure that their company does not fail, stress and pressure in their choices, and of course, in dealing with hundreds of workers that are looking to them for comfort, safety, and livelihood. All these can rapidly become more serious when they are not dealt with efficiently. And this is where executive counseling comes in.

Executive counseling, as mentioned above, is a relatively new practice, but several people are thinking about it because the outcomes have shown to be positive. Also, executives and other leaders can gain a lot of benefits from visiting an executive counselor or therapist. Let’s learn more about being the best possible leader through the help of executive counseling.


Executive counseling is a type of counseling or therapy utilized for people who hold high positions in various industries. Executive counseling strives to assist high-positioned individuals, both personally and professionally, at the same time focusing on primary concerns and other aspects in their lives that can be further improved.

In the simplest sense, not all stress is bad, as positive stress can provide us with the determination to perform optimally and exceed our expectations. However, when negative stress takes over, it can be a tough emotion to get rid of. Negative stress can rapidly make you feel like a total failure. To help deal with these frustrating feelings, executive counselors work with business leaders to resolve whatever primary concerns are associated with their specific work stressors.

By determining and recognizing the root causes of their stress, the counselors can now help them find healthy and safe ways to deal with their issues in the workplace and at home. By helping them learn some lifestyle adjustment strategies and behavioral techniques, the business leader eventually becomes capable of increasing his efficacy while accomplishing a higher degree of contentment and happiness in life.


Becoming Better At Leadership

Executive counseling is comprised of different practices that improve leadership skills. Below is a list of the most commonly used practices and principles that help the counselor become effective and the client who is seeking growth and development as a business leader.

  • Communication. It is key to attaining leadership roles. Cultivating truthful, courteous communication in executive counseling is beneficial when you are running a team.
  • Emotion Management. When an individual is holding a high position in the business field, feelings can become heightened, so it is vital to deal with them efficiently, particularly when he is functioning as a leader.
  • Mastering Constructive Criticism. This sometimes comes off as disrespectful or offensive, although it is an acceptable and crucial part of any business. Learning to criticize constructively through executive counseling helps a business leader perfect this practice.

There are still several other practices that an executive counselor can teach when he works with clients, but the above-mentioned are on top of the list. Other practices depend on the business leader’s personality and his strengths and weaknesses as well.

Individuals who are holding high positions must constantly aim to be great leaders in their specific industry. Oftentimes, they lead a group of workers who look up to them. That being said, groups or teams of workers must have great role models and leaders that they can follow. They must set an example not only to their employees but to the whole industry as well. Possessing extraordinary leadership skills signifies respect, teamwork, and positivity, all of which are important for a business to run successfully.

When To Visit An Executive Counselor

Executive counseling is useful to any accomplished businessman, irrespective of how long he has been in his position or his title. Those who have just begun working and desire to learn how to manage their profession can very well profit from executive counseling just as much as businessmen who have been holding their positions for more than 20 years.

Ultimately, there is no exact determiner for when the perfect time is to seek executive counseling. Most businessmen clients consult an executive counselor when they feel drained and stressed, but getting counseling before this point is just as useful.


Business leaders like executives possess a distinct power of generating an atmosphere and setting high standards within the industry. This atmosphere is extremely dependent on the everyday processes, behavior, and mood of the business leader. Executives are also capable of making their workers’ lives either unhappy or fulfilling. With this power arises a myriad of responsibilities. Executive counseling can definitely help bring forth unpleasant thoughts and habits to the forefront to be well dealt with positively.

A Fresh Strategy To Deal With Executive Stress

The pressures and anxieties brought about by executive work can tremendously impact both home and work life. These stressors can unintentionally affect other areas of life. Several of the executive stress management strategies focus on the particular needs of each individual.

Every executive or business leader can undoubtedly profit from going through executive counseling. Whether it is just one session or five, there is always space for improvement, especially when one holds a high position in his company. Are you a business leader or executive? Reach out to a counselor today!



Employee Counseling: Definition And Concepts




Employee counseling is an important parcel of performance evaluation and possible promotion if they attain their primary objective of helping workers enhance and develop. If this type of counseling is not meticulously administered, employees could become more frustrated after the counseling session.

Counseling is defined as the assistance and support offered by the overseer or head of the employees in evaluating their performance and other conduct while working to enhance their function. Counseling can also be utilized occasionally when reviewing an individual’s performance or when doing some coaching. This review determines the employees’ potential for growth and their need for training and further development.

Employee counseling is an approach to comprehending and assisting people with personal, emotional, and technical adjustment issues disrupting their work performance. Personal modifications of employees are often enhanced when they have attained the information they need for coming up with smart solutions to their issues or when they are capable of opening up to their emotions without feeling afraid of payback.

Counseling is a trendy kind of communication where attempts are fixated on developing productive behaviors. Perceived this way, counseling has been done in one style or the other ever since the beginning of time. In each area that necessitates interaction with people, mental health counseling is vital. The source of counseling can be traced back to the Freudian theory of psychoanalysis and the client-focused approach that Carl Rogers developed.

Employee counseling differs from therapeutic counseling, but what is generally related to both fields is a robust relationship between the counselor and the client by building and learning the values of acceptance, balance, and empathy. The employees should experience these values, and they must feel acknowledged psychologically by the counselor.


The process of counseling in business companies has arisen from the phases of human relative movement, which creates specific guidelines for interviewing, originating from the need to produce from the worker’s issues of emotional relevance to them. From that time, counseling in the business field is beneficial in improving behaviors that are damaging to the employee and the organization. Currently, counseling in industries is thought to be an interview where consideration is centered on the employee’s behaviors and emotions toward a problematic area and how efforts are made to assist the employee in attaining an adequate solution to his concern.

Employee counseling is a distinctive approach of problem-solving that embraces the perception that individuals can think and make decisions more capably when they put their thoughts into words with a trusted professional who will ask them what they are truly thinking and feeling and helping them to clear out these thoughts to help them begin the process of creating solutions or dealing with their circumstances more efficiently.

Concept Of Employee Counseling

Counseling is a give-and-take method where a counselor offers his help to the employees through guidance and counsel. There are numerous instances in the workplace when an employee feels that he needs extra help and counseling. The word ‘counseling’ signifies the help provided by the supervisor to his subordinates in enhancing his subordinates’ work performance. It is a method of assisting workers in learning to adjust better in their workplace and behave like mentally and emotionally mature individuals and provide support to achieve a more thorough understanding with their fellow workers to interact more smoothly and effectively.

Hence, the most major goal of counseling is the overall growth and development of the worker. Employee counseling entails many emotional or mental problems in nature with an employee and with the overall goal of reducing these problems.

Three Concepts

The three concepts of employee counseling include:

  • Counseling tackles emotional issues.
  • Counseling encompasses conversation. The major tool is communication. The success of counseling is dependent on communication proficiency, mainly face-to-face, where one individual’s feelings are opened up to another.
  • The main goal of counseling is to comprehend and/or reduce a worker’s emotional problems. If two people talk about an emotional problem, a social connection may develop, but not initially a counseling relationship, as the purpose is not there yet. For counseling to happen, an employee should seek to understand, and in turn, help (from the counselor) must be offered.


Employees go through huge amounts of stress when they strive to catch a deadline, complete their targets, attain work-life balance, or establish harmonious connections with fellow employees and supervisors.

Thus, here are some reasons why counseling must be mandatory in workplaces:

  • The employees have to know that their employers care for them enough to be concerned about their mental health.
  • Employees need to overcome their problems and learn how to do just how.
  • There is a vital need to increase employee output and confidence in terms of their profession.
  • Poor performance and other work-associated issues must also be identified and recognized.



Frequently Asked Questions About Depression And Memory Loss

I became one of the newest entrepreneurs to watch out for at 21 years old. The reason was that I opened a successful salad shop at Lower Manhattan right after college, and yuppies, oldies, and even hippies would line up outside to buy their lunch every day. I was glad about it because I used all my savings to open it, and I managed to regain my capital – and then some – three months later. That’s how popular my business became.

Embolden by my success, I ventured into a burrito business on the other side of New York. I initially feared that it wouldn’t work because it was an entirely different market – the meat-loving market – but people received it well. Thanks to both businesses, I moved out of my tiny apartment and into a house that I paid in cash at 23 years old.


Trials And Tribulations

My mother already died years ago, so I promised that I would take Pops’ care and never make him worry about money again. Despite my growing businesses, though, my father refused to stop working as a postman. He said that I should save my money for the future and that he was fine. Little did I know, my father got diagnosed with cardiovascular disease on his 50th birthday and did not tell me not to worry. Hence, when I received a call from his boss that he had a heart attack on duty and did not make it to the hospital, I was in utter shock and despair.

I told my business partners that I would take a month off to grieve after Pops’ burial. I also said that I would use that time to clean up his house, send some of his stuff to the Salvation Army, and go out of the country to heal. However, I did not do any of that. I just stayed in my room most of the time and cried every day until my eyes hurt. The only time I thought of getting help to resolve my depression was when I dreamed of my father smiling and telling me to move on because he already reunited with my mother.

A Repercussion Of Having Depression

I dealt with the depressive symptoms for less than two months, but the psychologist informed me that I might experience the after-effects even years later. I did not want to believe her at first because I felt fine; I was as normal as I had ever been. In truth, I even started dating and living my life again.

If there was something odd I noticed afterward, it was the fact I became more forgetful than ever. Mind you, I was only 25 years old at the time. I had never gone under the knife and needed anesthesia; I never had a brain injury that could cause memory loss. The only thing I had was depression. It made me wonder if it could be the repercussion that the psychologist warned me about before.

Is memory loss a side effect of depression? 

Yes, memory loss is a side effect of depression. This is because the mental disorder affects a person’s cognitive functioning and keeps the brain from creating new neural pathways. As a result, you may start forgetting things.


Can untreated depression cause dementia? 

Yes, untreated depression can cause dementia. That is especially true if you feel depressed when you are in your 50s, 60s, or 70s. According to studies, the older people who get diagnosed with depression have a 70% or 80% chance of getting dementia.  

Is memory loss considered a mental illness? 

No, memory loss is not considered a mental illness. Instead, it is a common symptom of depression or any dissociative disorder. Memory loss may not always be permanent, depending on severe the condition is or how quickly you try to treat it.

Is confusion a symptom of depression? 

Yes, confusion is a symptom of depression. It is one of the memory problems that depressed people are said to deal with, forgetfulness, lack of concentration, and poor decision-making abilities. If you leave your depression untreated, it may lead to long-term memory loss.

What are the five signs of mental illness? 

    • You are either too paranoid or too worried to do anything.
    • You cannot stop feeling irritable or sad.
    • Your mood is ever-changing.
    • You avoid socializing with anyone – not even with your friends or family.
    • Your deal with changes in your sleeping or eating habits.

What are the signs of a mental breakdown? 

    • You feel hopeless, to the extent that suicidal thoughts cross your mind.
    • Your hands tremble, and your legs shake involuntarily.
    • Your blood pressure rises as you worry all the time.
    • You cannot sleep well at night.
    • You tend to hallucinate and believe figments of your imagination.
    • You deal with mood swings or panic attacks.
    • You often feel like someone is after you.
    • You get flashbacks of traumatic events.
    • You avoid seeing or at least talking to your loved ones.
  • frequently-asked-questions-about-depression-and-memory-loss

What are the first signs of going crazy? 

    • You always feel sad or hopeless.
    • You seem confused or unable to focus.
    • You worry or feel guilty too much.
    • You experience highs and lows often.
    • You don’t feel like seeing your loved ones anymore.
    • You feel exhausted for no reason.
    • You are often hallucinating or delusional.
    • You cannot get over stressful situations.
    • You think substances can help you cope with your issues.
    • You feel detached from everything and everyone.
    • Your libido goes down significantly.
    • You become aggressive often.
    • You start entertaining suicidal thoughts.

Is crying part of a mental breakdown? 

Yes, crying is technically a part of a mental breakdown. It is one of the possible results of a person’s emotional outburst. Aside from that, they may start pacing, rocking back and forth, being aggressive, or staying still. 

What’s the difference between a nervous breakdown and a mental breakdown? 

The reality is that a nervous breakdown is synonymous with a mental breakdown. These terms can be used interchangeably anytime. Both refer to extreme mental distress that a person may experience as they face a significant life change.

Can depression change your personality? 

Yes, depression – among other things – can change your personality. For instance, if an average individual sees failure as a challenge, you may look at it as a sign that you need to give up. This may not always be the case, but the more you deal with depression, the more your personality may change.

How long can a mental breakdown last?

It is impossible to predict how long a mental breakdown can last. Some people experience it for hours; others tend to move past it after a few minutes. A more fitting answer is that the duration depends on the person’s awareness that they have a mental breakdown. 


Final Thoughts

My life began to fall apart when my father died. I honestly thought that that was it for me, that I would follow my parents wherever they were sooner than later. However, I managed to pick myself up and rebuild my life again. There were a few repercussions, of course, like memory loss, but what’s most important was that I learned how to be happy again.

Mental Health Tips: What To Consider Before Starting A Business

Engaging in any business is both exhausting and satisfying at the same time. It is exhausting because there are a lot of things that can stress you. These include handling people, finding the right customer base products, handling management standards, etc. If you are not physically, emotionally, and mentally ready to deal with stressors, there is a possibility of falling from such an entrepreneurial goal in a short period. That is why it’s essential that you don’t only put time and effort into the business, but you need to understand the things you have to think about beforehand. Let me enumerate to you the list of things you need to consider before starting up a business.


Use The Driving Force – When engaging in business, though it is necessary to go with the trend, it is significantly crucial that you consider doing what you love. That is because your will and driving force can go up twice as much if you are passionate about what you do. It would help you maintain good emotional and mental health when you are motivated. Besides, even if you spend a lot of your time, effort, money, and energy nurturing your desired business for success, you will never feel discouraged about it. You can immediately find enough reasons to continue and won’t have excuses to quit.

Maintain Financial ResourcesStarting your own business will require capital. It will need a lot of money that will serve as an investment to fuel the whole production of your products and services. You have to understand that profits will not immediately come to your pockets. It is entirely normal not to receive anything any business return for about three to six months endeavor. Therefore, it is vital to maintain your income source to help you get through the startup process. That way, you won’t get caught up with additional stress once your business experience minor mishaps.


Build A Team – A business will not function without a hard-working team. A team creates a significant amount of strength that helps the business in building its right foundation. Thus, you need to find some expressly qualified individuals who will help and support you throughout the way. These individuals should care enough for the business and treat it as a valuable part of their lives. These people must be honest, diligent, creative, productive, and skillful. They must ensure an understanding of their roles and responsibilities in the business. You will indeed have an edge in sustaining the business when you build the right network around it.

Find A Mentor – As much as you want to believe you already know everything about a business, you are wrong. There are lots of things that can push you to your limits. Sometimes, those things might cause you many business issues that could make you end up with failure. With that, you should recognize the importance of having a mentor. That way, a mentor can guide and give you advice every time you get confused about your strategies and methods. Ensure that your mentor is caring enough to provide you with helpful information that is beneficial for present and future use.


Practice Healthy Habits – One of the essential things you should do to physically, emotionally, and mentally succeed in a startup business is practicing healthy habits. You need to understand your mind and body’s needs before engaging in an unfamiliar world of business. Since business stressors can become potentially damaging to one’s overall health, you must take action ahead of time. It will benefit if you practice healthy habits such as sleeping for 8-hours a day, eating healthy food, hydration, exercise, and so on.

Do The Research – A business can only survive if you know and understand the market, management, and process involved. Because if you don’t, you will only end up having a lot of unwanted stuff on your table. These could make you lose all control and balance. When that happens, you might end up hating, shamming, and doubting yourself for the failure you experience. Thus, you must ask questions, seek ideas, surf the internet, and read some books. These things may not solve your problems directly, but it will educate you on proper business handling.


Seek For Mental Health Care – Seeking advice from a professional mental health expert is vital not only for your business development but also for your overall well-being. You need to understand that you must have well-functioning mental health for you to run and manage a business. You have to learn the proper ways to fight stress, anxiety, and depression in the business because things can escalate unexpectedly. You must ensure good overall health so that you won’t lose focus, motivation, and determination.

You can focus on creating an empire. But ensure you are psychologically and emotionally capable of handling it.

Reminders When Working With Family In A Business

Having family members working with you hand-in-hand in the business can be an excellent idea. That is because of the less hassle you get from dealing with people you don’t know. With family, you can be as comfortable as you want. You won’t have to worry about expressing your thoughts and opinions because they somehow understand. However, there is still a catch. Not all family relationships strengthen a business. Sometimes, they are the reason for a business to fail. Therefore, you need to understand the different essential roles when working with family.


The family’s role in the business includes being a financial business partner, support employee, sales representative, and administrator. These positions are the ones that will determine how family members can contribute to the betterment of a business. It is vital to note that when it comes to money, everything is about accountability. Therefore, family members should be responsible for handling their duties professionally.

Do Not Give In To Their Demands

Since family members are working with you, it can become quite easy to spoil them. You might think that it is okay, but it is not. Spoiling family members and giving in to their demands will only negatively influence them to do whatever they want. These individuals will feel entitled because they believe nothing is more important than a familial relationship. So regardless of their misbehaviors that could cause misfortune in the business, spoiled family members will not care. In some unfortunate instances, the most important thing for them when it comes to being part of a business is their benefits.


Avoid Being Too Comfortable Around Them In The Business

Delayed tasks and unresponsive members slow the progress of a business. Usually, some family members who are working with you feel that their every action, though it negatively affects the business’s productivity, is often excused.  They have this mentality that their errands are more important than their role in the business. Sometimes, these family members make you feel guilty for not allowing them to prioritize their life issues outside the business. It is a situation that can place you in the most challenging position. That is because not only will you have to do the unfinished task with limited time; you will also have to feel sorry for yourself for working on everything by yourself.

Do Not Let Them Control Everything

As much as you want to believe that family members are helpful in the business, that is not the case all the time. Well, it is not a hundred percent that they cause problems in the business, though, but almost every time, they create issues along the way. Usually, family members who are part of the business often want more. They require a superior position in the company. They insist on a high salary rate. Sometimes, they even call for time off any time they fell like it. And you, on the other hand, cannot do anything about it. That is because they are family. You feel obligated to fall into their demands because you believe that what they are doing is acceptable.


Never Assume They Will Stick With You Till The End

One of the most ironic things that you will have to deal with family members in the business is when they stand with you through your victorious moments but will not be there when you struggle. Honestly, that can pretty much determine whether you would need your family in the business or not. You should always remember that every individual, regardless if they are friends or family, will never stick with you for the rest of their lives, primarily when nothing benefits them in return. These people value the current deal and often disregard futuristic rewards. So when they feel too pressured or think that they are working hard enough without getting more in return, they let go of their responsibilities.

Cut Them Off If You Have To

Okay, let’s say you understand the situation, and you know some family members are taking advantage of you. Still, you will find it hard to confront them and probably take you a couple of setbacks before finally deciding to cut them off. Please never allow that to happen. If you are concerned about your business and don’t want your effort to go to waste, drop those who contribute nothing. Regardless if they are family, if they do more damage than assistance, they do not deserve anything from you and your business. If these people do not value your worth, then let go of them. There are a lot of individuals out there that will genuinely care for you and your business and sometimes, these are not your family.


Business is business. If your family wants to be part of it, allow them. But always remind yourself that you have all the control over it. So decide what is best.


How To Start A Business In Quarantine

The coronavirus pandemic has displaced a lot of workers around the world. That may be a disheartening situation to face, but it may also be a sign that you need to start something yourself. The sudden lifestyle change – being cooped at home all the time – has opened up several opportunities and demands for the business-minded individual. 

If you know that you have something to sell up your sleeves, here’s a quick guide for the aspiring business owner in quarantine.

Think Of What You Can Do


Any new venture starts with an idea. Ask yourself this question: “What product or service am I looking for? What do I need that is lacking out there?”

What you need may also be something that other people are looking for. You can also interview your friends and ask if they are looking for those things too. This strategy is quick market research that you can do while you are in quarantine.

You may also look at what you can already do. Are you adept in cooking, crafting, or even in teaching? If so, then maybe you can sell goods that you bake or cook or perhaps sell your artworks or crafts. You may also offer webinars or create tutorials for a fee. And if you still do not know what to do, there are loads of ideas online to inspire you!

Start Setting Up Your Business


Once you have already decided on what you can offer to the market, you have to start setting up your business. These are the four things that you must tick in your checklist to kickstart your new venture.

1. Design Your Logo And Pick A Name

First of all, you have to decide how you want other people to know you. Your logo and business name must be memorable and witty to capture the attention of your target market. Gayle A. Sulik M.A., Ph.D., shares, “a brand must inspire people to spread the word about your “product.” One of the most powerful ways to do this is through an emotional connection that encourages consumers to identify with the brand message.”

Your logo and name is your branding, and how good they are will determine how well your business will fare in the beginning.

2. Create Your Website

Because we are stuck at home and should stay inside, the best way to showcase your business now is through your very own website. If you do not have a big budget to use, you do not need to hire a developer. You can effortlessly set up your website online by using website builders.

Wix, Squarespace, and WordPress are some of the best website builders that are easy to use and navigate even for beginners!

3. Choose A Payment Processor


To monetize your website, you need a trusty payment processor. Fortunately, there are also lots of useful options now. You just have to find the best one that suits you and your business well, which offers excellent security.

4. Make It Legal

Finally, you have to make your business legal to avoid unnecessary problems in the future. Laws about online companies will vary depending on where you live, so make sure to research them before you start to sell. 

Go And Market Your Business


Once you know your brand and are sure that your business is entirely legal, you can start marketing your product or service.

Almost everybody is online nowadays, so finding where you can market your products is easy. Social media marketing is an excellent way to go for any startup. And there are a lot of sites to choose from – Facebook, Instagram, Pinterest, Twitter, and YouTube, among others. But what you should pick must depend on who your target market is because although almost everyone is online, they do use different social media platforms.

Research about who uses what to maximize your reach in any of the social media platforms. Regularly write engaging posts, pictures, or videos to entice your market. And if you have the budget, invest in marketing campaigns to promote your new business.

It may be scary and unnerving to start something new amid the pandemic. But grabbing the available opportunities can significantly benefit you too! So start finding your niche and start your business now!

Survival Tips For Startups This COVID-19 Pandemic

All of us are living in a period where there is uncertainty in terms of the business, economic, and personal aspects of our lives. COVID-19 brought so many losses and downturns in our lives. The ambiguity of what’s going to happen to use in the future has caused tremendous slowdowns, especially to business owners and their startups.

“Managing stress is important as a business owner because typically, we tend to be sole proprietors or have few employees,” discusses Amanda Pratt MSW, LCSW. “This means that if we burn out, it can ultimately slow business progress or momentum and when we aren’t well, our businesses can’t be well.”

To avoid this, here are some survival tips for startups for this global pandemic.

Face The Numbers


Believe it or not, startups and SMEs’ revenues are the most affected in times of lockdowns. Do not avoid these heartbreaks by not looking at your books. Instead, this is the most critical time to check how you can address your financial problems and come up with strategies to avoid its continuous downfall.

One technique that you can go for is to conduct cash flow planning and management daily. Record all the money that comes in and out of your business. You can even automate this. But if you don’t have the budget to pay for such a platform, a Google Sheet will do. Just list down all your receivables and payables, and you’re on the right track.

Adjust Based On Cash Flow

It’s not enough to keep tabs on your money. The best way to go about this is to check whether your expenses are expendables or indispensables. If it’s the former, then make sure to cut it out of your operations.

For instance, you can rent out a cheaper and smaller place to run your business, and you can lessen your advertising expenses. You may also set aside your expansion plans for the time being. Lastly, you may shut down some of your offices in other small cities and remain the profit-generating ones.

Listen To Your Customers


What’s driving startups now is how they adapt to changing consumer behavior. Keep in mind that there are particular consumer needs in times of unusual situations. Therefore, you must listen to what they’re saying and come up with different strategies to heed to their call.

For instance, some restaurants in the past only focus on the dine-in experience. They come up with the best techniques to lure people into a unique and exciting eating adventure. Examples of these are themed restaurants, the buffet approach, and more. However, the current situation in this pandemic forced them to change their practices.

Instead of going for the past selling strategy, more and more restaurants are now shifting to selling ready-to-cook products. This change is why people opt to stay in their homes to avoid acquiring the virus. Since they are in their homes, it’s cheaper and less hassle to cook these kinds of food.

Go Digital


As mentioned above, individuals are now afraid to go out of their houses. Some even fear the concept of shopping for clothes and food in malls and groceries. To solve this, you, as a business owner, can respond to this need by going digital.

Several startups have already addressed this call and have established their online shops. It may be in the form of an app, or even as simple as maximizing social media platforms like Facebook and Instagram. What they did was to bring their products to their customers directly by delivering it to where they are.

At the same time, going digital also means saying goodbye to a workplace setup. With the importance of social distancing, working from home is now becoming the new norm. This set up can be even good for you! You may be able to lower your expenses when it comes to renting a physical workplace since there is a chance that you might not need this anymore. That’s also a cut to your water and electricity bills and your workers’ transportation expenses.

Moving Forward As A Businessman

Adopting is the right mindset when it comes to these trying times. You should not get stuck in your comfort zones; instead, you should go beyond your business. Yes, it’s challenging to carry ‘business as usual.’ However, always keep in mind that there is light in this dark time. And you have to look for it as a businessman.

Benefits of Having A Therapist In The Workplace


As a businessman, you have to be aware of the fact that not all of your employees are going to be happy in the workplace. Do not take it against them because their feelings may not have something to do with the tasks assigned to them. Sometimes, they have some problems or issues at home that can affect their work performance. Aside from this, they may also have something serious going on in their personal life, which makes it challenging for them to handle.


“I believe that therapy can be helpful for a variety of issues, and most people can benefit from a safe space to explore the things that may be holding them back in life.”  Julie Simon, PsyD said. Because of this, you need to exert more efforts into providing them with assistance and guidance. Keep in mind that the more problematic your employees are, the more difficult it is for you to motivate them to do better at work. One of the things that you can do is to provide them with a therapist (or an online one through BetterHelp). In today’s article, we are going to enumerate the top benefits of having a therapist or counselor in the workplace.


Enables Your Workers To Open Up


Are you aware that some people who have pent up feelings and emotions tend to feel better once they release what is bothering them? Unfortunately, not everyone is willing to discuss their problems with their friends or family members. However, they can be comfortable if they share it with a therapist. As such, it would be best if your workers can have access to the services of a counselor. Once these services are made available to them, they can start to share their issues. As a result, they can feel relief.


Encourages Employees To Excel


There are also some people who are not motivated at work because of some issues they encounter. For this reason, they tend to deliver poorly in the tasks assigned to them. An excellent way of changing this is to encourage them to become better employees. As Robin D. Stone, LMHC explains, “therapy can also promote positive changes in mood, insight and empathy and facilitate healthy relationships.” Do not worry about the steps to follow to make it happen. All you have to do is to look for a counselor who can be of service to your workers. The said professional can say the right things to your employees so that they will feel more encouraged than ever.


Allows Your Workforce To Grow


The services of a licensed therapist can also come in handy in situations when you want your workforce to grow. Keep in mind that there are different kinds of treatment available when it comes to mental health improvement. There can be a counselor who can help in creating a support group in the workforce. Once you have it in the office, your employees will start to become more open to each other. They will begin to see the personal issues and struggles of their work colleagues. As a result, they will become more sensitive to how their workmates would feel. Overall, this can be good for your business because of improved relationships among them. “Therapy offers you a safe place where you can say anything without being judged or criticized. Over time, people usually feel better and see their lives improving.” Dave Kaplowitz, LMFT, CGP said.


Be sure to hire the right counselor or therapist for your business. Take your time in making it happen.